Masq

problem

Forming and maintaining authentic relationships on dating apps is hard.

Many of fellow young adults’ experiences on dating apps have felt superficial, transient, and discouraging.

so then...

How can we foster authentic relationships on dating apps?

the solution

Leveraging anonymity and gameplay to spark authentic connections.

A mobile dating platform that matches people anonymously based on their compatibility, fostering interaction with icebreakers and games.

Diving straight into the fun.

Dive straight into breaking the ice, no need to initiate interest. Masq gives you compatible matches anonymously, and all you need to do is pick a game to start the fun.

Getting to know the personality before profile.

After 2 rounds of icebreakers with your anonymous partner, time to chat in between the games, and hopefully a spark for potential 😉, you’re ready to view their profile.

woah, let’s rewind.

Starting to refine the problem space regarding dating apps 🧐

My teammates and I originally wanted to explore the problem space around the dating experience during the pandemic.

To get a better understanding of the problem space, we conducted 6 interviews from our potential target audience (young adults). We prioritized diversifying our interviewee pool with the goal of better understanding the target population.

As we thought of questions to ask...

We zoomed out and touched on broad topics including...

Dating experiences,
Friendships and relationships amidst the pandemic,
Technology as a medium for connection.

mapping out our findings in an affinity map

Our conversations pointed to 3 main insights:

ideating with parallel design methods

After several rounds of ideation using parallel design methods, we settled on an anonymous matching platform.

Centered around icebreakers and games, our team deduced that this design would best help execute our main objectives.

fleshing out the features...

App features derived from the ideal user experience... derived from our objectives.

user personas + user tasks

For each persona, we created a prototype of a user flow through the dating app based off of their user tasks. After a few rounds of user testing, feedback, and redesign, we made some notable improvements.